Juniper DR CampaignSKILLS
Concept Development. Storyboarding, Problem Solving, Post-Production
YEAR
2022
ROLE
Senior Designer
PROJECT OVERVIEW
Juniper is changing the way women manage weight gain. Juniper offers a holistic and clinical approach to weight loss, combining breakthrough medication. For years we’ve been told that weight gain is a motivational issue, that you simply need to move more and eat less, and if you don’t, then you’re ‘lazy’. In this DR Campaign, Juniper reframes weight gain as a medical issue by breaking down the stigma associated with obesity through medically backed information. Positioning Juniper as a brand that empowers women to shed the guilt and self-blame, and take control of their weight journey.
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Through compelling and trustworthy education, we inform women that their weight is not a result of their choices, but rather their genetics, metabolism, and environment. We use a doctor/medical presence to deliver deep explainers on our program and the science behind it, and we show a diverse range of patients that have found lasting success with Juniper while explaining the holistic nature of our program.
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3D assets that explains science in a simple way
This project involved creating 3D visual assets for our medical explainer videos, using graphic overlays to educate our audience in a clear and engaging manner. Through multiple rounds of detailed briefings and feedback with a 3D artist, we successfully developed the desired 3D assets.
Overhauls hunger signals
Suppresses appetite
GLP-1 Compound
Performance Assets
This campaign achieved significant success by delivering a high return on investment (ROI) and maintaining a low customer acquisition cost (CAC). We utilised a diverse array of performance assets to reach our target audience effectively. Out-of-home advertising captured attention in high-traffic areas, while Meta ads provided precise targeting and scalability across social media platforms. Additionally, strategically placed magazine articles enhanced our brand's credibility and visibility. By integrating these various channels, we maximised our reach and engagement, driving substantial business growth and efficiency.
