Social Media AdvertisingSKILLS
Conceptual Thinking, Data-Driven, A/B Testing Expertise
YEAR
2022-2024
ROLE
Senior Designer
PROJECT OVERVIEW
Performance Marketing assets across multiple social channels including Meta, Pinterest and Native ads for brands — Juniper, Cake Maternity and Software.
JUNIPER | META ADS
For Juniper's performance marketing assets, I utilised various mediums, including illustrations, graphics, photography, and insights from patient surveys. I developed precision-led creative frameworks—repeatable, formulaic formats crafted based on historical performance data and best practices for each ad channel.
Meta Ad Type: Static ad to promote holistic way to lasting weight loss
Target Audience: Women aged 25-55
🚀 BEST PERFORMING AD 🚀
CPC: $0.25
Conversion Rate: 15%
CAKE MATERNITY | PINTEREST
Cake Maternity's Pinterest social posts created with variety of engaging artworks tailored to the target audience. My focus was on producing visually appealing and relevant content that not only resonated with our audience but also positioned us ahead of competitors.
SOFTWARE & JUNIPER | WEB BANNERS
Software and Juniper web banners designed for native ads, developed in distinct creative assets tailored for both desktop and mobile platforms. Each asset was strategically crafted to align with different marketing approaches and messaging, ensuring optimal engagement and relevance across various devices and audience segments.
